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Retention Email Marketing |
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Written by Akshar
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Monday, 16 August 2010 00:00 |
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To my blog readers, I want to recommend a good on book Email Marketing.
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Retention Email Marketing For Dummies.
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Retention email marketing has many aspects - from developing a strategy to copy writing the email to writing an effective subject line. This book serves as a guide encapsulating the key aspects of retention email marketing so that you can understand and use every aspect effectively.
This book draws upon years of experience from various email marketing campaigns across a range of companies to provide effective strategies and best practices that you can leverage to improve your company's online marketing strategy immediately. |
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Wrtng efctve cntnt for wbste -- |
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Written by Akshar
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Monday, 05 July 2010 00:00 |
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Writing and preparing content for the website requires a different approach from writing and preparing content for print documents and publications. People rarely read web pages; instead, they scan the page.
In research on how people read websites it was found that 79 percent of our test users always scanned any new page they came across; only 16 percent read the content. Try following ideas for writing effective content for website --
- Use journalistic style writing - i.e. writing most important information at the begining of each web page.
- Use compelling headlines. The headlines is what gets your web page read. So, don't write something quickly just before sending.
- Important note on headlines: Don't use "weasel words." These include perhaps, looks like, it could help, maybe, but, wish etc. Instead use words like "can" & "will" to describe what your product or service will or can do for your reader.
- Include bullet points to make it easy to read, and more importantly, easy to scan, as most readers scan a page before deciding whether or not to read all the details.
- After you write your first draft of web content - read it out loud. If possible, have someone else read it to see if they understand the message and the call to action. And then do necessary corrections/ editing.
Hope this helps you attract more customers via your website. :) Cheers! Akshar |
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Written by Akshar
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Monday, 10 May 2010 00:00 |
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Excuse me for writing after a long time -- I was very busy with many website re-designing projects & email marketing assisgnments. See links of redesigned websites (which has kept me busy for sometime :) http://www.spanseating.com http://www.lambdaeastern.in http://www.shreesystem.com
share your comments/ suggestions on above works
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8 main tips for building database for email marketing |
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Written by Akshar
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Tuesday, 09 March 2010 00:00 |
Straight to the point.
Here's how you can build database for email marketing purpose:- Develop a FREE guide people can download from your website.
(people love downloading eBooks - Free guides etc)
- Have a newsletter Sign-up page on your website.
and offer some discount/ incentives on newsletter Sign-ups
- Send post cards encouraing to visit your website and sign-up for free newsletter
- Arrange contests to capture opt-in email addresses
- Pull traffic to your website (sign up page) using Pay Per Click advertising & Search Engine Optimization
- Ask existing customers if they could refer 4-5 names of their friends/ associates who can benefit from your email campaigns (like staying up-to-date)
- Have a Join Venture with a company similar to you and ask them mention to subscribe to your newsletters
- Include "Send this email to a Friend" feature in your email communications
- Use email signature to ask for subscribing to your newsletter/ email campaigns...
That's all for this post. Cheers! Akshar |
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