Real Email Marketing Case Studies

It's always best to learn from real life situations where we directly apply our approach and experience tangible results. Hence, this collection of case studies.

These case studies help you understand how we helped small businesses like yours improve their bottom lines and how similar methodologies can work to your advantage too.

So here we go…


Email Marketing Case Studies

A well-strategized email marketing campaign helped A&S establish its brand presence in a completely new market
Although Suunto is a world-renowned name in the field of sports/adventure watches, the name was practically unheard of on the Indian terra firma. The company needed someone who could help them capture a highly driven and opinionated market, albeit on a limited budget. As our overall strategy, we don't just focus on random promotional campaigns at Centronics Support. We normally implement a multi-faceted strategy that is an amalgamation of various event-centric email campaigns such as product launches, educational emails, website launch and customer testimonials. Our well thought out efforts showed immediate results. To get a glimpse, download the complete case study from here. 627

A persistent email marketing exercise helped Span Floors strengthen its relationship with existing customers and build trust factor with new prospects, fast.
Span Floors has long distinguished itself with a brand that brings world class designer wooden flooring to india. After more than a decade in business, Span Floors had built a loyal customer base around itself. The challenge aginst the company was to find new and innovative way to leverage that (architect) community and on the other hand convert prospects into loyal customers. Download case study to learn how persistent email marketing helped them. 931

A step by step and well strategized e-mail marketing campaign helped ARB Bearings improve customer relationships and dealership performance
Prior to Centronics Support taking up the charge, the email campaigns of one of India's biggest bearings companies, surprisingly, was quite haphazard, to put it mildly. There was no strategy involved. They were still following the age-old "one-step" model that straight away aims for doing business in the very first email communication. The effectiveness of any email marketing campaign first of all depends on how pristine the mailing list of the organisations. So we cleaned that up. We also sorted out many discrepancies that were sending their email communications straight to the spam folders of the recipients. And eventually, we streamlined their email marketing campaigns into a sequence of logically arranged communications. The result -- more visitors to their website, an increased open rate of their individual e-mail marketing campaigns, better customer relationships, and most importantly a proactive and performance-driven dealer network. Download the complete case study from here. 604

The email marketing campaign conceptualized and executed for Outwud Increases email response rate by a whopping 22-23%
A new entrant into the field of outdoors wood works, Outwud didn't only have to make a mark in the conventional sense, it also didn't have a brand presence to base its marketing campaign on. Everything had to be started from scratch. It was an email marketing challenge and challenges are what we like at Centronics Support. Our first priority was to increase the size of the mailing list using our time-tested permission-based techniques. A litany of big and small changes and a little shift in the perception of their backend marketing staff did the trick and we achieved. Download results for the company that wouldn't have been possible via another medium. the complete case study for the meaty details. 696

Span Seating used permission based email marketing to drive traffic to their new website and improve relationships with various stakeholders
Established in 1995, Span Seating is considered as one the leading seating solution provider company in India. The challenge in front of company was to formulate a well planned strategy that could drive traffic to newly launched website and help in communicating with customers and dealers well. We did it with our core expertise in Email Marketing, which not only boosted the page rank of the website by bringing in new visitors but also by improving customer relationship with creative & effective communication. Read case study to learn how we change the game for Span Seating. 499